As Featured in the Lincolnshire Echo

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Proud mums in Lincolnshire are posing for a new calendar to promote breast feeding in public.

The women are taking a leaf from the success of the Yorkshire WI Calendar Girls to get their message across, but with one crucial difference.

These ladies are keeping their breasts out of view when they go in front of the camera.

The mums are being photographed breast feeding in various public settings – without flashing the flesh.

They want to prove that breast feeding in social settings can be achieved without embarrassment either for mum or onlookers.

They also hope their efforts will encourage more women to try breast feeding.

The mums are members of the Breast Start club, based at Lincoln’s Sure Start centre in St Andrew’s Close.

The club was set up to offer support and advice to nursing mums.

Many members have received formal training from national support group La Leche League.

Joleen Bromfield (27), mum to 22-month-old Layla, said she hoped the calendar would raise the profile of breast feeding.

“So many mums choose not to feed or give up early on,” she said.

“But we are just a group of normal women who want to show that it is possible to feed easily.

“Some women are put off by the thought of feeding in public but we hope the calendar will prove that you don’t have to have lots of flesh on show and you can feed your child without anyone else seeing anything.”

The photographs in the calendar will be taken in public places around Lincoln.

Women will be shown feeding in parks, cafes and park benches.”

Of course our breastfeeding tops can help nursing mums feel more at ease whilst breastfeeding in public as your tummy isn’t on show and it helps provide some privacy from flashing you boobies to the world!